Client:
Discovery Channel

Challenge:
For the launch of its highly anticipated mini-series Life, an 11-part nature mini-series
narrated by Oprah Winfrey, Discovery Channel wanted to create a media kit that
was as amazing as the show itself.

Multisensorized Solution:
Americhip showcased the spectacular video images on our patented HD 4.1"
VIP™ screen, housed in a beautifully appointed hard cover book which was placed
into a larger media kit holding two DVDs and a pocket for printed materials. The
impressive kit was sent out to media outlets and schools across the United States.

Impact:
''Life was a huge, huge success for Discovery Channel – watched by over 33 million
viewers" commented Discovery Channel's Production Manager.
The Internet began buzzing about the Discovery VIP™ Media Kit as soon
as it landed. Numerous entertainment sites posted stories about the unique
announcement kit and blog postings and worldwide Tweets followed quickly.